The number of tourists visiting Andalucia in 2018 is expected to surpass 30 million, regional president Susana Diaz announced at the World Travel Market in London last week.
The World Travel Market attracted many tourist destinations from around the world, including Andalucia, bidding to attract the British tourist market.
Despite a 2.9% decrease in the number of British visitors coming to Spain, Diaz is confident that the footfall will exceed the 30 million targets which were originally set for 2020. “With these figures, Andalucía receives 3.5 times its own population,” said Díaz.
Around 24% of the foreign tourists in southern Spain are from the UK. The average length of stay for British tourists 9.6 days and the average daily spend is €70 euros. The average score that Brits gave Andalucia as a tourist destination was 8.4 out of 10.
The president of the Costa del Sol tourist board, Elías Bendodo, highlighted that there was a 15% increase in the number of plane seats sold between Britain and Malaga this winter, adding to the optimism that record tourism figures for the region could be met.
British visitor numbers to Malaga are expected to rise by 5% this year, according to Malaga city councillor for Tourism, María del Mar Martín Rojo, despite falling numbers elsewhere.Tags: British tourists in Spain, Malaga, Tourism Spain