Luxury hotel chain, Four Seasons, is coming to Marbella beachfront in an effort to attract more ‘luxury tourism’.
Occupying 700 metres of beach, the land is owned by Villa Padierna Hotels & Resorts – a luxury brand in itself. Construction of the new beachfront hotel will begin as early as October 5th when a ceremony will be held for the laying of the first brick – testament to just how important and huge this project will be.
Junta president Susana Diaz, Four Seasons CEO J. Allen Smith and Marbella mayor Angeles Munoz will all be among the guests at the ceremony, reports local newspaper The Olive Press.
The project, designed by architect Richard Meier, will include a mixture of hotel rooms with private residences and has been described as ‘a marvel’ by those involved. The hotel is scheduled to open in two years time.
Marbella’s reputation as the go-to luxury destination for international travelers has been slightly tarnished over the past few years, with a rise in loutish and drunken behaviour from tourists coming to party. With the Four Seasons Hotel chain coming to Marbella, the hope is that it will attract high-end clientele and bring glamour back to the area.
“Marbella and Madrid need the glamour that these types of brands give,” says Ricardo Arranz, President of Villa Padierna.
The residences will allow owners to stay for a maximum of two months at a time, which will hopefully attract all-year-round tourism and will help ‘remove seasonality’, says Arranz, something that the golfing market has ‘not been able to do fully’.Tags: Four Seasons Hotel, Marbella Hotel, Tourism Spain