Andalucia attracts visitors from all over the world but Malaga province seems to be the place where non-EU visitors spend their cash.
The foreign visitors spend €160 million in Andalucia’s stores each year, 80% of which is spent in Malaga.
Malaga is home to the glitzy Puerto Banus and Marbella where you will find designer shops and boutiques in abundance. It comes as no surprise then that the region attracts ‘by far the most volume of premium travellers willing to spend’, according to a study by tourism shopping tax refund company Global Blue.
Around 9% of non-EU visitors are from China, Russia and Morocco. Over the next five years, Chinese middle-class visitor numbers will treble, according to the study.
“We are talking about a larger volume of travellers with a high purchasing power to whom it is necessary to attract. To achieve this, it is necessary to place Andalucia in its imaginary as a shopping destination, going beyond the sun and beach model”.
The report also says that Seville is not reaching its full potential when it comes to visitor spending because ‘the lack of direct air connections with long-distance destinations is a burden’ since most purchases are ‘are concentrated in the last 48 hours of the trip, which demonstrates the importance of positioning one’s self as a final destination and not just a place to pass through.’
CEO of Global Blue Spain, Luis Llorca said: “Despite the satisfaction generated in certain sectors by the numbers of tourists who visit us, we must also take into account how much each traveler spends and assess the rate of return, that is, if the tourism activity generates sufficient revenue to the resident population.
“When per capita spending is only compensated by the arrival of more tourists, there is much to improve because the ideal is fewer travellers spending more,” reports local newspaper The Olive Press.
Tags: Andalucia, Spending in Malaga, Visitors in Spain